Privacy policy

Privacy Policy 

HW Models Ltd 
Company Number: 13003115 
Registered in England and Wales 

Registered Office: 
Unit 1 The Idas Industrial Estate 
Pontefract Road 
Leeds 
LS10 1SP 
United Kingdom 

Last Updated: September 2026 

1. Introduction 

HW Models Ltd ("we", "our", "us") is committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. 

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, create an account, contact us or otherwise interact with our business. 

We process personal data in accordance with: 

  • UK General Data Protection Regulation (UK GDPR) 

  • Data Protection Act 2018 

  • Privacy and Electronic Communications Regulations (PECR) 

  • Any other applicable UK data protection legislation 

 

2. Information We Collect 

We may collect and process the following information: 

Identity Data 

  • Full name 

  • Username or account details 

Contact Data 

  • Billing address 

  • Delivery address 

  • Email address 

  • Telephone number 

Transaction Data 

  • Order history 

  • Payment information 

  • Refund information 

  • Purchase records 

Technical Data 

  • IP address 

  • Browser type and version 

  • Device information 

  • Operating system 

  • Website usage information 

Marketing Data 

  • Marketing preferences 

  • Newsletter subscriptions 

  • Communication preferences 

 

3. How We Collect Information 

We collect information when you: 

  • Place an order 

  • Create an account 

  • Subscribe to marketing communications 

  • Contact us by email, telephone or online forms 

  • Participate in surveys, promotions or competitions 

  • Browse our website 

  • Accept cookies and similar technologies 

 

4. How We Use Your Information 

We use your personal information to: 

  • Process and fulfil orders 

  • Deliver products and services 

  • Process payments and refunds 

  • Communicate regarding your orders 

  • Respond to customer enquiries 

  • Provide customer support 

  • Verify identity where required 

  • Prevent fraud and protect website security 

  • Comply with legal obligations 

  • Improve our products, services and website 

  • Send marketing communications where permitted or consented to 

 

5. Lawful Basis for Processing 

We only process personal data where we have a lawful basis to do so, including: 

Contract 

To fulfil orders and provide services requested by you. 

Legal Obligation 

To comply with tax, accounting and regulatory requirements. 

Legitimate Interests 

To improve our services, prevent fraud and maintain website security. 

Consent 

Where you have agreed to receive marketing communications or accepted optional cookies. 

You may withdraw your consent at any time. 

 

6. Payment Information 

HW Models Ltd does not store customers' full payment card details. 

Payments are processed securely by authorised third-party payment service providers, including those integrated with Shopify. These providers use industry-standard encryption and security measures. 

Please refer to the relevant payment provider's privacy policy for further details regarding the processing of payment information. 

 

7. Sharing Your Information 

We may share personal information with trusted third parties where necessary, including: 

  • Shopify and associated e-commerce services 

  • Payment service providers 

  • Delivery and courier companies 

  • IT and website hosting providers 

  • Security and fraud prevention providers 

  • Professional advisers 

  • Government, regulatory or law enforcement authorities where required by law 

We do not sell customer personal information to third parties. 

 

8. International Transfers 

Some service providers used by HW Models Ltd may process personal information outside the United Kingdom. 

Where personal information is transferred internationally, appropriate safeguards will be implemented in accordance with UK data protection legislation to ensure adequate protection of your personal data. 

 

9. Marketing Communications 

Where you have consented, or where otherwise permitted by law, we may send: 

  • Product updates 

  • Promotions 

  • Newsletters 

  • Special offers 

You may unsubscribe from marketing communications at any time by: 

  • Clicking the unsubscribe link in marketing emails; or 

  • Contacting us directly. 

Opting out of marketing communications will not affect service-related communications concerning your orders. 

 

10. Data Retention 

We retain personal information only for as long as necessary to: 

  • Fulfil contractual obligations; 

  • Meet legal, regulatory and accounting requirements; 

  • Resolve disputes; 

  • Enforce agreements. 

When personal data is no longer required, it will be securely deleted or anonymised. 

 

11. Your Rights 

Under UK data protection law, you may have the right to: 

  • Access your personal information; 

  • Request correction of inaccurate data; 

  • Request deletion of personal information; 

  • Restrict processing; 

  • Object to processing; 

  • Request transfer of personal information; 

  • Withdraw consent where applicable; 

  • Lodge a complaint with the Information Commissioner's Office (ICO). 

Requests relating to your rights may be submitted using the contact details below. 

 

12. Cookies 

Our website uses cookies and similar technologies to: 

  • Ensure website functionality; 

  • Improve user experience; 

  • Analyse website performance and traffic; 

  • Support marketing and advertising activities. 

You may control or disable cookies through your browser settings. However, disabling cookies may affect website functionality. 

Further information can be found in our Cookie Policy. 

 

13. Security 

We take appropriate technical and organisational measures to protect personal information against: 

  • Unauthorised access; 

  • Disclosure; 

  • Loss; 

  • Misuse; 

  • Alteration; 

  • Destruction. 

However, no internet-based service can be guaranteed to be completely secure. 

 

14. Third-Party Websites 

Our website may contain links to external websites. 

We are not responsible for the privacy practices or content of third-party websites. Customers should review the privacy policies of those websites before providing personal information. 

 

15. Children's Privacy 

Our website and services are not directed at children under the age of 13. 

We do not knowingly collect personal information from children. If we become aware that personal data relating to a child has been collected without appropriate consent, we will take steps to delete it. 

 

16. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory or operational requirements. 

Any updates will be posted on this page together with the revised effective date. 

 

17. Contact Us 

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact: 

HW Models Ltd 
Unit 1 The Idas Industrial Estate 
Pontefract Road 
Leeds 
LS10 1SP 
United Kingdom 

Email: sales@hwmodels.com 

 

18. Complaints 

If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve the matter. 

You also have the right to lodge a complaint with: 

Information Commissioner's Office (ICO) 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 

Website: https://ico.org.uk